creative strategist

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An idea shouldn't guess how to capture people's attention.

Strange as it may sound, effective creativity often relies on a data-driven approach.

A good solution, without a good story, will not get far.

For this reason, every brand should have the ability to tell stories that people want to hear.

The majority of purchases are driven by emotions.

That's why brands must know their targets so well that they can win them over by leveraging the right insights.

I can support you on important pitches, where you might need a fresh perspective.

I am used to working with brands from very different industries, and understanding them – as well as their target audience – is one of the things i enjoy most about our job.
Long-term collaborations with clients can sometimes benefit from new insights and ideas.
I can support you with campaigns and other projects, offering a fresh twist to your ongoing efforts and helping to make your work even more effective.
I use to work on deep dive sessions on various topics with many brands or during university lectures: from inspiration sessions on Ai or gaming to updates on changes in consumer behavior - to name just a couple.

Sharing what I am passionate about has been one of the most stimulating parts of my job in recent years.
"Make things not slides": I've always believed that crafting a presentation is about this—transferring concepts and telling a story to the audience in the room. And making it impactful (or, at least, memorable).
I can help you make your documents "less slides" and "more things”, from the design to the structure and beyond.